Barns Courtney – Renault

Creative Search, Licensing, Music Supervision

This was the key campaign in Renault’s brand marketing strategy for 2017, presenting the entire range of Renault models and embodying the brand’s values through the metaphor of someone’s life journey with the cars accompanying each stage. The film explores the concept of change: all of us are inevitably confronted with crossroads, challenges and choices to make – some exciting, some risky, some terrifying. In each of these situations, there is always a Renault to get you through it. For this epic story we needed a unique song that captured the emotion and intensity of the life journey, and fast-rising British star Barns Courtney’s “Glitter & Gold” was undeniably the perfect fit. 

Client: Renault
Product: Renault Masterbrand 2017
Title: As Unexpected As Life
Production Company: Publicis Conseil
Director: Martin Werner
Executive Creative Director: Marcelo Vergara
Art Director: Cecilia Astengo
Song: Barns Courtney – Glitter & Gold
Year: 2017