Cher & Saweetie – MAC COSMETICS

Creative Search, Licensing, Music Supervision, Sound Design

Cher and Saweetie combined their star Power in the latest Mac cosmetics worldwide campaign “Challenge Accepted” by putting timeless styles and Make Up to a test. The idea was to extend this iconic combination beyond the image.

The soundtrack approach was to combine Music from the two pop divas which were created decades apart, but still share a unique and norm-defying character. We teamed up with Mac’s creative team to dig into Cher’s catalogue and this how we uncovered a vinyl only forgotten remix of Cher’s classic Take Me Home which original version dates back to 1979 and was signed by Legendary NY Dj and producer John Morales aka M+M. The combination with the latest Saweetie’s single ‘Fast’ was the ideal and daring choice we were seeking just as much as a reflection of the two Power women starring the campaign.

Songs: Take Me Home (M+M Remix) and Fast (Motion)
Artist: Cher and Saweetie
Client: Mac Cosmetics
Campaign: Challenge Accepted
Year: 2021