Chika – MAC Cosmetics

Creative Search, Licensing, Music Supervision

MAC Cosmetics has been Inclusive since its inception, and since 1984, it has stood as a beauty supporter of the LGTBQ+ community with all-embracing innitiatives such as creating the Viva Glam fund in 1994 to support those affected by the HIV and AIDS, or consistently working with LGBTQIA+ celebrities and creators like RuPaul or Troy Sivan. Now, coinciding with PRIDE 2020, the brand drops a digital campaign in collaboration with artist Lynsey Weatherspoon aimed aimed to show support for the Black and LGBTQIA+ communities as well as amplifying the important intersection of the two movements. Fully aligned with such beliefs, we joined forces with emerging rapper and activist Chika and her inspiring single CROWN to soundtrack the powerful images.