Music search, licensing and sync for Converse Cons’ “Lunch Money” campaign, featuring electronic artist Colder’s track “Downtown”.

After a first film was released in February 2014, the agency Anomaly New York revealed a new video for the renowned shoe brand Converse. Using drone helicopters with cameras attached, the film pictured a slow motion aerial view of an urban rooftop of Newark, New Jersey.

To highlight the cool, slick and sombre black and white atmosphere of the film, we selected the French post-punk electronic musician Colder’s track “Downtown” for its gloomy but elegant textures.

Technical
Client: Converse
Product: Converse
Title: Lunch Money
Agency: Anomaly New York
Song: Colder – Downtown
Year: 2014-15