Curtis Harding – Renault Captur

Creative Search, Licensing, Music Supervision

Renault reinvents its classic Captur line with an impressive multi-talented model that stands out from its previous offering. In the release campaign “For All Your Lives”, we have an overview on the car’s new functions and looks, but more importantly, it introduces us to the possibilities that the brand new car could bring and the many adventures and surprises it could offer to all our lives!

The soundtrack is beautifully performed by the scorching voice of American singer-songwriter Curtis Harding. The track, “Need Your Love”, third single from the album “Face Your Fear” and emblem of his self-denominated genre “slop ‘n’ soul”, powerfully connects with the advertisement’s message, conjuring as a result, a dynamic, addictive melody throughout the car’s charming shots.

Artist: Curtis Harding
Song: Need Your Love
Client: Renault France
Campaign: For All Your Lives
Agency: Publicis Conseil
Director: Felipe Mansur
Production Company: Oriental Films
Year: 2020