Fatboy Slim – PMU

Creative Search, Licensing, Music Supervision

To advertise PMU’s focus on horse betting earlier this year, the French sports betting company recently launched a large scale multi media campaign, unveiling its new slogan for the platform “May the best ones win”.

The commercial for the campaign tells an epic story, where anything can happen, through many races throughout history. Each ‘hero’ of the commercial manages to join the race from a different place in time, culminating in a passionate, modern-day horse race.

Too Young placed Right Here, Right Now by Fatboy Slim to soundtrack the commercial, which captures the intensity of the on-screen race and whose lyrics mirrors the sentiment of being ‘in the moment, right here, right now’ which the commercial represents.

Song: Right Here, Right Now
Artist: Fatboy Slim
Client: Buzzman (PMU)
Video Reel: Buzzman
Year: 2019