Free Love – Oysho

Creative Search, Licensing, Music Supervision

Oysho’s commitment to the world of sports began in 2011 with the launch of its first gymwear collection. Now, Oysho_Sport presents its #spin your limits campaing, showcasing a new collection of shorts, leggings, jackets, t-shirts, footwear & accessories specially created for cycling.

The commercial is fast paced and flits from image to image of a sporty young woman cycling both on an outdoor country road and an indoor bicycle as her outfit changes with each stroke of the pedal. To illustrate the flowing yet rapid movement, Too Young Ltd synced the commercial to the electronic pop song with breezy french lyrics “Pushing too Hard” by upcoming Glasgow duo Free Love.

Song: Pushing Too Hard
Artist: Free Love
Client: Oysho
Campaign: Spin Your Limits
Year: 2019