Arca & Shayne Oliver – Helmut Lang


The historic Helmut Lang fashion brand desired a chaotically-beautiful statement for their Spring 2018 collection, inviting the talents of provocateur designer Shayne Oliver’s fashion and music prowess. Oliver’s boundary-breaking project ‘Wench’ is a collaboration with Björk-protégé Arca, and in partnership with fashion and lifestyle magazine Vogue, the duo’s bespoke song ‘2 Nunti’ gives pounding millenial life to the ‘House of Shayne’ clip – a presentational preview of the cult-like swagger Oliver has in store for the brand. We supervised the licensing process for a smooth marriage between artist, fashion house and fashion magazine, involving the negotiation of a sample taken by Wench from Australian electronic music band Cut Copy.

Client: Vogue (USA)
Campaign: fashion video
Campaign Title: House of Shayne
Director: Cass Bird
Song: 2 Nunti
Recording Artist: Wench
Year: 2017