The newest colour for the 2023 SS, “Orange Minium” was introduced with the annual theme for Hermès 2023. “Astonishing Orange” is accompanied by a fresh campaign film that features “Yeah, Yeah”, the 1967 track by American composer Bobby Christian. After quitting school at 14 to drum full time, Bobby Christian did stints on radio & tv orchestras, playing 20+ instruments, and earning the name “Mr. Percussion.” 1967’s “Yeah Yeah” slips and slides between Mr. P’s droopy-eyed cool, & unruly enthusiasm, and is now part of this fresh campaign by Hermès.