Genesis, the luxury car brand by Hyundai, approached us with the idea of covering an iconic and universal copyright: ‘What A Wonderful World’ by Louis Armstrong. We imagined the modern cover of this timeless piece and thought of HONNE’s futuristic soul. It beautifully combines organic and electronic elements and blends them into a unique signature sound of their own. After clearing the original copyright, we collaborat-ed hand in hand with HONNE and Genesis for the creation of this Bespoke cover which was also released worldwide by Atlantic Records after the campaign.

Technical
Song: What a Wonderful World
Artist: HONNE
Client: Innocean Worldwide
Campaign: Genesis – Electrified G80
Director: N/A
Year: 2021