It’s Oh So Quiet – Ikea

Creative Search, Licensing, Music Supervision

After their collaboration with Virgil Abloh and the opening of his first intramuros store in Paris, IKEA is again under the spotlight for the release of its brilliant new campaign promoting the brand’s PLATSA storage line,

In the form of a musical comedy, signed by BUZZMAN and directed by CANADA, the Swedish furniture giant introduces the new collection of furniture and accessories, who come to life to deliver their very own interpretation of Björk’s “It’s Oh So Quiet”.

The track, first recorded in 1951 by Betty Hutton was later made popular by Bjork in 1995, with the Spike Jonze directed video helping it to reach number four in the UK charts and become the singer’s biggest hit. Here, however the song is performed by the PLATSA products — including drawers, storage boxes, baskets, etc. — whose solutions offer this family the opportunity to live fully at home: to play, to create and to make more room for life.

Song: It’s Oh So Quiet
Client: IKEA
Campaign: PLATSA
Agency: Buzzman
Director: Canada
Production Company: Diplomats
Year: 2020