NOA – Renault Clio

Creative Search, Licensing, Music Supervision

In this spot, Renault presents the new generation of its best-seller iconic model Clio. With a clean and simple design, as if floating through the air, its passengers feel lighter than ever and are invited to live the moment.

To convey this sensation Too Young featured the captivating vocals of Isareli born singer NOA who performed a bespoke version of “Beautiful That Way” which was recorded in Tel Aviv specially recorded for the campaign. Many may recognise this charming tune which was originally the vocal version of the theme song from Roberto Benigni’s Oscar-winning film “Life is Beautiful” whose lyrics were written by Noa, to the music of Italy’s foremost film composer Nicola Piovani. In her words, “smile, no matter what they tell you, don’t listen to a word they say, cause life is beautiful that way.”

Song: Beautiful That Way
Artist: NOA
Client: Renault Clio
Campaign: Profitez de l’instant
Year: 2019