Several neighbours in an apartment block appear sullen and sleep-deprived, as we hear faint grumbling bass music through the walls in the middle of the night. From their sad and miserable faces we are suddenly transported to a joyful lively housewarming party – the source of their discontent. The guests are dancing and singing along to a big 80s hit, celebrating the new house bought through their new bank loan.

To appeal to the French-speaking 30-somethings who are dreaming of their housewarming debut, we chose and licensed the catchy 80s hit “Nuit de Folie” by Debut de Soirée – the perfect melody to get stuck in your head.

Technical:
Song: Nuit De Folie
Artist: Début De Soirée
Client: Boursorama
Agency: Buzzman
Agency Producers: Vanessa Barbel, Benoît Crouet
Creative Director: Georges-Mohammed Chérif
Campaign: Boursorama Crédit Immobilier
Director: Jean-Baptiste Saurel
Production Company: BIG Productions
Producer: Raphaël Carassic
Year: 2018