Advertisement, Licensing, Sync
We’re doin’ a dance that can’t be beat”
Ikea continues to explore everyday life by focusing on the heart of the household. We see a young man that must learn how to dance in a few days for a date. His modern living room, complete with a selection of classic furnishings from the Swedish retailer, suddenly unfolds and adapts to his needs and desires, opening up as a rehearsal space and then as a cosy gathering spot for his friends who are aiding him on his mission.
For this kooky, upbeat spot we licensed “Barefootin”, a 1966 hit by American R&B singer Robert Parker that invites us to shake off our dusty dance shoes.