The Cardigans – MAC Cosmetics

Creative Search, Licensing, Music Supervision

Makeup giant MAC is making a case for self-love and empowerment with the launch of their new and revolutionary ‘Love Me. lipstick range. To support the launch, the brand has recruited six sensational ambassadors of self-love and self-empowerment who have constantly been able to powerfully express themselves through their platforms. The lineup includes body-positive influencer Amber Wagner, ballet soloist Harper Watters, musician Maxine Ashley, pop singer Rina Sawayama, beauty influencer Frances O’Sullivan and model Halima.

The hyper talented New York based Look Studios were in charge of creating an enticing series of videos and stills — shot by Petra Colins — featuring the various personalities dancing, applying the new shades of lipstick, and most importantly: being themselves. From beauty tips to personal confessions, the campaign establishes a fun and empowering world around this new MAC Cosmetics product line.

To soundtrack the expression of oneself through the transformative power of makeup, we have chosen none other than The Cardigans’ 90s classic ‘Lovefool’. The iconic “love me” chorus resonates beautifully with the campaign’s core message.

Client: MAC Cosmetics
Campaign: Love Me Lipsticks
Agency: Look Studios
Director: Petra Collins
Production Company: ProdN
Year: 2019