A girl lives her entire life unable to control her hair’s frizz, until she discovers Elvive Rizos Definidos, the savior to her apparently untamable hair.

For L’Oréal’s Latin American campaign for their new Elvive product line, which focused on a girl’s life journey trying to define her hair style, we licensed the 90s girl-band classic “There She Goes” originally performed by The La’s, covered by Sixpence None The Richer.

The song is an undeniable classic: listed in NME’s top ’50 Greatest Indie Anthems Ever’, the girl-next-door voice which sits over the clean electric guitar lead and humble acoustic chord progression hits the nostalgic spot for anyone who lived through the 90s. The song is a nod to the target audience’s young, spirited heart and a perfect fit to narrate the story of a girl regaining her confidence.

Technical
Client: L’Oréal
Campaign: Elvive Oleo Rizos Definidos
Song: There She Goes
Recording Artist: Sixpence None the Richer
Agency: Publicis Buenos Aires
Creative Director: Fabio Mazia
Production Company: Landia
Year: 2016