Tkay Maidza – Mumm

Creative Search, Licensing, Music Supervision

This campaign inaugurates the new Mumm Champagne global slogan “Celebrate your next victory” created with French ad agency Buzzman.

“The Party” was directed by Luis Cerveró (Pharell Williams, Justice) and stages 8-time Olympic gold medalist and newly appointed Chief Entertainment Officer of Maison Mumm, Usain Bolt, with former Miss Universe runner-up Yendi Philipps in an action-packed choreographed production. The music required an equally ambitious angle and our search led to rising future hip-hop star Tkay Maidza and her glitchy-urban addictive single ‘Tennies’. The result is a fast-paced, exciting synergy between music, film, artist exposure and brand message, with Maidza herself performing her song in the film.

Artist: Tkay Maidza
Song: Tennies
Client: Mumm
Campaign: The Party
Agency: Buzzman
Director: Luis Cerveró
Production Company: Control
Producer: Jacques Etienne Stein Agency
Producer: Vanessa Barbel
Year: 2017