Yelle – Nina Ricci

Creative Search, Licensing, Music Supervision

To launch their new fragrance collection “Les Monstres de Nina Ricci”, La Baraque and La Main Productions have produced a film mixing classic 2D animation and stop motion. Riding on the fashion trend for adorable animals and the visual aesthetic of retro video games to attract a new wave of millennials, the film features the two staple Nina Ricci fragrance bottles transformed into totem animals/monsters, embodying the illustrated versions of the Nina and Luna character animals, namely the owl and wolf.

To accompany the video we licensed the catchy, contagious and fun track “Complètement Fou” by French electro pop group Yelle, remixed by French rapper, DJ and producer 20Syl. The upbeat rhythms of the song perfectly complement the video game aesthetic, and we’ve added in some glitchy original sound design to boost that console nostalgia.

Artist: Yelle
Song: Complètement Fou (20syl Remix)
Client: Nina Ricci Parfums
Campaign: Les Monstres de Nina Ricci
Director: Dan Elhadad
Production Company: La Main
Agency: La Baraque
Agency Producer: Fernando Ambrosio
Year: 2018