Zach Hemsey – Diesel

Creative Search, Licensing, Music Supervision

‘Only The Brave’, Diesel’s signature fragrance for men, celebrates its 10th anniversary and to mark this important milestone, the brand has created – in close collaboration with Brazilian soccer star Neymar Jr.- ‘Spirit of the Brave’, encouraging young men all around the world to not only face their fears but to play with them in order to reach their full potential. Never take yourself too seriously and never stop playing even in front of your greatest fears!

The Spirit Of The Brave campaign examines how Neymar Jr. tackles critics, deals with failure, and handles pressure. To convey the ups and downs, and accompany the powerful images portraying the sports icon’s climb to success in an authentic way, Too Young chose the urgent violins and orchestral beats of “The Runner” by rapper and score composer Zach Hemsey.