For the latest campaign of Cartier’s emblematic “Ballon Bleu” watch, Thibaut Grevet directed an immersive film which gives the impression of being shot inside the Ballon Bleu watch. For this, we wanted to find a soundtrack that not only matches the Brand’s excellence but also felt simultaneously out of time and time-less. A challenge that only a composer like Philip Glass can execute masterfully. “Vessels”, originally in-cluded in the 1982 American experimental film “Koyaanisqatsi: Life Out of Balance”, finally made the cut, and was the ideal match.

Technical
Song: Vessels
Artist: Philip Glass
Client: Look Studios
Campaign: Cartier – Ballon Bleu
Director: Thibaut Grevet
Year: 2021