Sephora’s Collection is a portrait of the unlimited power of beauty – a celebration of its pervasive manifestations, an ode to its inspiring halo. As the campaign reminds us, beauty is around us every day, and the attentive eye will find it in every person and object it encounters. 

Priya Ragu felt like a good representation of the mysterious and multifaceted nature of beauty. The Tamil-Swiss artist is known for her unique blend of genres that effortlessly combine R&B, pop, and Indian influences. Her sonic versatility is paired with captivating vocals and compelling songwriting, all of which have garnered her continuous critical acclaim. This rare combination is evident in the soundtrack for this campaign “Adalam va!”, which could be equally found in pop and dembow charts.

Technical
Song: Adalam Va!
Artist: Priya Ragu
Client: Sephora
Campaign: Sephora Collection
Year: 2023