DMX — Ulys

Creative Search, Licensing, Music Supervision

Ulys, a French company specializing in ticketing and mobility management, proudly unveils its inaugural advertising campaign, “Like a Boss”. In the campaign’s commercial, a woman exudes confidence and authority on the road, thanks to Ulys’ innovative solutions that effortlessly tackle mobility issues.

The campaign’s soundtrack is none other than the iconic hip-hop classic “X Gon’ Give It To Ya” by the legendary American rapper, actor, and songwriter, DMX (real name Earl Simmons). DMX made his mark in the 1990s with his debut studio album, “It’s Dark and Hell is Hot,” which achieved commercial and critical success. Known for his aggressive, unwavering rap style, rapid flow, and unmistakable voice, DMX has cemented his status as a bona fide rap icon.

Song: X Gon’ Give it to Ya
Artist: DMX
Client: Ulys
Campaign: Like a Boss
Year: 2023