For their 2015 campaign “Sentite Cómodo con la Tecnologia” (Feel Comfortable with Technology), Noblex, one of the most recognized brands for electronic goods in Latin America, entrusted the creative director Joaquim Cubria, young but already three times awarded at Cannes – a Gold Film Lion in 2011, a Grand Effie and five Clio Awards.

We conducted an extensive music search and selected “Upside Down” by Paloma Faith for its positive energy, retro attitude but ever-present soul croon. This placement introduced Paloma Faith to new audiences in Latin America, and gained huge traction on social media, garnering 10.2 million Youtube views within a few months.

Technical
Client: Noblex
Product: Tablet
Title: Sentite Cómodo con la Tecnologia” (Feel Comfortable with Technology)
Agency: DAVID the Agency
Production Company:
Director: Joaquin Cubria
Song: Paloma Faith – Upside Down
Year: 2015-16