PVA — Tom Ford Beauty

Creative Search, Licensing, Music Supervision

Designed to create iconic, soft-to-bold looks, Tom Ford Beauty Eyes’ campaign is soundtracked by promising South London three-piece PVA with their captivating tune “Divine Intervention”, delivering beating pulses and raw energy on an exciting combination of disco, house, new wave, and punk.

London-based Ninja Tune signings PVA showcase perfectly their genre-hopping atmospheres on their 2019 single “Divine Intervention”, released on Speedy Wunderground. Describing their track as “Patti Smith fronting Factory Floor”, the chunky, throbbing synths and frivolous percussion swagger through its unconventional riffing, sonic transitions, and captivating yet subdued co-vocal delivery. A song about “getting lost in memories and past experiences, coming to resolution within yourself and growing from these experiences to be a fuller, more rounded version of yourself,” is the perfect soundtrack for Tom Ford’s “Eyes of Tom Ford” campaign.

Song: Divine Intervention
Artist: PVA
Client: Tom Ford Beauty
Campaign: Eyes of Tom Ford
Year: 2022