Several craftspeople are seen practicing their trade with their tools: architects, designers, tailors, scientists… intercut with flashes and snapshots of a beautifully designed car. The new Nissan Murano campaign emphasizes this model’s ‘transcendent design’. It teases a kind of high-end design that breaks boundaries, goes beyond the imaginable and launches it into the future.

To soundtrack this thrilling ride we licensed the big rock anthem “I’m Gonna Do My Thing” by Royal Deluxe, taken from their eponymous debut album in 2015.

Technical
Song: I’m Gonna Do My Thing
Artist: Royal Deluxe
Client: Nissan Mexicana
Agency: Terán\TBWA
Agency Producer: Mario Herrejón García
Campaign: Nissan Murano
Creative Directors: Jorge Alberto Aguilar, Luis Mario Espinoza, Jimena de la Vega
Operations Director: Saul Martínez
Director: Juan Carlos Martín
Production Company: Terciopelo Films
Producers: Mike Meckel, Renné Sotelo
Account Manager: Saul Martínez, Ademar Calderón, Jorge Chávez
Year: 2018