Aram Khachaturian – Jean-Paul Gaultier

Creative Search, Licensing, Music Supervision

For 20 years Jean Paul Gaultier perfumes have been (and have had) only busts. For those who wondered where the legs had gone, here they are! A pair of legs pointing skyward, on the cap of the new fragrance from Jean Paul Gaultier, announce the ‘Scandal’. Irina Shayk stars in the commercial for the new fragrance, bringing an air of class and sophistication to the meaning of ‘Scandal’ in the campaign.

For the soundtrack, Too Young chose Masquerade: 1, Waltz. by Armenian Composer Aram Khachaturian. This rousing symphonic piece, which was originally composed for a play of the same name, compliments the elegant setting of the commercial. The campaign also mirrors the composer’s ambitious vision to create something which he considered “beautiful and new”.

Song: Masquerade: 1. Waltz.
Artist: Aram Khachaturian
Client: Jean Paul Gaultier
Campaign: Scandal Fragrance Collection
Director: Johan Renck
Year: 2019