Swappi — Mac Cosmetics

Creative Search, Licensing, Music Supervision

Feel the salty breeze caress your tanned skin with MAC Cosmetics’s refreshing and vibrant campaign, set in the Caribbean Islands. Hailing from Trinidad and Tobago is Swappi’s track “Properly”, with his undeniable and infectious soca sound. 

Marvin Davis, aka Swappi, is recognized for a distinctive voice and captivating stage presence. Honoring his roots, he combines elements of Soca, Reggae and Dancehall. Soca has evolved from its traditional brass bands and rhythm sections, incorporating elements of EDM and Afrobeats, propelling the genre onto the global panorama, particularly across UK and Europe. Swappi is part of this new wave of artists offering a fresh take on the genre while honoring their traditional musical heritage. 

Song: Properly
Artist: Swappi
Client: Mac Cosmetics
Campaign: Mac Caribbean Vibes
Year: 2023